Filming Interview for press release

Client: Mills and Reeve (Legal Firm) 

Brief: To create a short SEO film to accompany the publishing of a new report.

The client here wanted an interview filming in a fairly formal setting to accompany the release of a new report.  It was key that SEO keywords were used throughout the film to increase google ranking and searches on social media.  

Multiple cameras and takes were used, resetting the lighting for each scene, not only did this give a nice look to all the shots it allowed for at least three complete takes, meaning that a slightly nervous interviewee was always seen with the best take of each response and answer cutting from take to take.  This saved vastly on the clients time.  

The graphics and colouring of the film were carefully crafted to compliment the report website