Sarah McCloughry on Leadership, Gravitas and Women

Brief: Convey vision, purpose and credibility Solution: Speaker, audience reaction and instant video testimonial montage. Getting footage of a client performing live is the best way to capture their personal charisma and the difference they make to others. I worked closely with Sarah to develop a video mood board before the shoot.  This defined the brief so we both understood exactly what the aim was, and Sarah developed her presentation with this in mind.  I always work hard to ensure participants […]

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