Mills & Reeve cycle challenge for Leukaemia and Lymphoma Research 2011

Brief: Relate a story of commitment to Corporate Social Responsibility

Solution: 30 minute corporate video of the company’s team participation in the Pennine cycle challenge


Anyone who knows me would tell you I am a rugged individual who likes to get out and about so when my client Mills and Reeve asked me to video their company participation in a charity fundraising cycle challenge, I was very excited.

So how do you video a two – day cycle race from start to finish? On a motorbike of course! Mills and Reeve colleague media lawyer Stuart Knowles and myself followed the team over the Pennines on a baking hot July weekend.  Filming of the live events finished at 5pm on Sunday and the completed 30 minute piece was delivered, am proud to say,  in high definition Blu-ray by 3pm Tuesday.  The video was featured as news article for the company’s broadcast centre and is part of a longer film used on their trade stand.  For more of my work for Mills & Reeve’s health law practice, visit the broadcast centre: